Holiday Illustrations and Packaging Design

Our task was to create a New Year’s edition of illustrations and packaging that continued the existing design line. The key challenge was to integrate a new character — the 2024 symbol, the Green Dragon — while preserving the recognisable style of the previous illustrations and ensuring consistency on the shelf.

We carefully adapted the established visual language, maintaining brand recognition while enriching the design with festive elements and the new character. This balance allowed the limited-edition packaging to remain both fresh and aligned with the existing brand identity.

The client achieved outstanding results: 98% of the New Year’s collection was sold, accompanied by highly positive feedback from consumers.